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Show Info

SoMo

Drusky Entertainment Presents

SoMo

Fri, November 9, 2018

Doors: 5:30 pm / Show: 6:30 pm (event ends at 9:30 pm)

Foxtail (formerly Diesel Club Lounge)

Pittsburgh, PA

$22.50 - $299.00

This event is all ages

SoMo
SoMo
Selling out shows across the country and achieving multiplatinum success by paving a path of his own, SoMo has quietly emerged as R&B's most successful underground superstar. Now, it's time for the world to properly meet the Dallas, TX singer and songwriter born Joseph Somers-Morales on his second full-length album, 'The Answers' [Republic Records].

"Over the past two years, I really dialed in all of the different aspects of who I am as a man and tried to represent every facet in the music, production, and lyrics," he exclaims. "This is the evolution of SoMo. I've seen so much of the world and come back to Texas. I'm really telling my story."

It's been nothing short of a whirlwind for the artist since the 2014 release of his self-titled debut, 'SoMo.' The record clinched #1 on iTunes Overall Top Albums Chart, and the hit single "Ride" earned an RIAA double-platinum certification. Between sold out headline tours and collaborations with everyone from Jeremih, Ty Dolla $ign, The-Dream, and Trey Songz to Kirko Bangz, Vigiland, Rebel, and Tricky Stewart, SoMo put impressive numbers on the board, selling 393K albums and counting and 4 million singles in addition to amassing 290 million streams. His 2015 mixtape, 'My Life II,' went Top 10 on Billboard's Top R&B albums chart as he appeared on VH-1's "Big Morning Buzz," "The Arsenio Hall Show," and BET's "106 & Park."

Along the way, he carefully assembled what would become 'The Answers,' recording in Atlanta, Los Angeles, Texas, Toronto, and Florida. SoMo found new influences that encouraged him to embrace his core.

"Listening to artists like Post Malone and Kehlani inspired me to go back and just approach this as who I am," he admits. "It's not about fitting in, but rather just being myself."

During early 2017, he introduced the album with fiery, fun, and flirty "Play" [feat. Maty Noyes], which registered over one million plays in one of weeks' time. Appropriately arriving for Valentine's Day, the first single "Just A Man" evokes early nineties R&B with its resounding piano chords and handclaps as SoMo's voice soars on the confessional hook, "I'm just a man, and you are my world."

"I like to call it 'the trendy, timeless SoMo,'" he laughs. "It's sort of what we got with 'Ride.' It doesn't matter when the song's released; it works. Obviously, I've been somewhat of a ladies' man. I am a lover and a romantic though. I've fallen in love and been madly in love for long periods of time. I wrote that song at Jim Jonsin's studio in Florida. I remember sitting there for a few hours with the melodies. Then, I dove deep into the words. I wanted to express being apologetic -- not just on behalf of myself but on behalf of all men. I'm only human. It's me making a mistake and owning up to it."

Then, there's "Over." It's upbeat energy shuffles into another anthemic refrain courtesy of super producer trio Captain Cuts [Walk The Moon, Tove Lo, Halsey, Bebe Rexha]. "I was coming off that 'Just A Man' vibe, but it's a different side, because I'm saying, 'It's not my fault,'" he goes on. "She's the one saying it's really over, instead."

Continuing to grow and evolve, the album title 'The Answers' encapsulates his journey thus far. He admits, "It was my search to find the answers inside myself and inside these songs. The whole point is we keep going and searching."

He's inviting listeners along for the ride again. "I want people to listen to it in full and feel like they're leaving a movie afterwards," SoMo leaves off. "It's me in the moment."

However, his life took a bit of a detour away from music for quite some time. It certainly loomed in the background, but he had other things on his mind.

"My dad was in a jazz rock band called Duck Soup, and he wasn't always there," admits SoMo. "Because of the lifestyle, I just wanted to grow up, be normal, and have a family. My mom really raised my brother and me. I didn't fight music, but I didn't necessarily embrace it either. I wanted to do my own thing."

Throughout high school in Denison, TX, that's precisely what he did. He played football and hung out with friends, distancing himself from the proverbial "stage" as much as possible. However, in 2009, music called to him in the strangest and most serendipitous way. Receiving a piano from his mom for Christmas, he taught himself how to play by ear and recorded a cover of Chris Brown's "Crawl".

Uploading the performance to YouTube, it soon went viral. With his brother John's encouragement, he teamed up with producer and engineer Cody Tarpley and continued to cut covers periodically over the next year. Prior to the release of Drake's "Take Care" in 2011, he recorded a medley of the entire album and dropped it on the album's release day. That medley would go on to garner over 4 million views, and it started to solidify the SoMo phenomenon.

Throughout 2012, the singer and songwriter began to buckle down and work on his first original music. His efforts in the studio yielded the independent debut mixtape, My Life. A powerful, palpable, and passionate collection, it merged R&B spirit with pop soul, showcasing his dynamic voice and songwriting prowess. Released for free on his birthday September 11, My Life opened up SoMo's world.

"It was important to stand out," he goes on. "On My Life, we implemented different styles to show I could write over any type of music. At the same time, it's a cohesive story about my actual life since I started making music. There are party moments. There's heartbreak. There's love. It's real."

My Life spawned his first hit "Ride". Without any radio support and no label at the time, the track began selling 10,000 digital tracks weekly, while its music video directed by Dan Gotti accumulated over 3 million views. It offered a fitting introduction to SoMo with its sexy hook and slick, soaring, and seductive sound.

"It just happened one night," he remembers. "A girl came over, and I was drinking some red wine. I started playing the piano, and I hit my favorite chord. I wrote the hook right away. I was deeply in love with this girl and the song essentially says, 'I'm going to ride. I'd die for you. My love is forever'. Of course, there is that sexual element though. It's fun."

Simultaneously, SoMo released a cover every single Sunday as part of his "SoMo Sunday" campaign. Speaking directly to his fans, he offered up new music each week, and the series has accrued 50 million-plus views on YouTube.

As "Ride" continued to gain steam, SoMo hit the road for a sold out headline tour. Struck by all of his success, Republic Records reached out and offered him a deal in October 2013. Now, he's prepping his self-titled major label debut for a 2014 release. For the artist, nothing has changed though.

"That's why I'm calling the record 'SoMo,'" he reveals. "That name has been with me for so long. In seventh grade, a girl wrote me a note and called me JoSoMo. I thought it was cool so I made an AIM screen name JoSoMo. All of my football teammates and coaches started calling me SoMo on the field. This is who I am."

Ultimately though, it's his intimate, infectious, and irresistible music that's going to make everyone remember that name. "When I sing, I really mean it," he leaves off. "If I'm singing about a woman in the studio, I sing into the mic like it's her ear. If I'm singing about something sad or happy, I'll put myself in that mood. My music is driven by emotion from the inside. My motto is, "If it sounds good, people will listen."
Venue Information:
Foxtail (formerly Diesel Club Lounge)
1601 E Carson St
Pittsburgh, PA, 15203